ROI (Return On Investment)
Modeling and assessing return on investment for a building product manufacturer's (BPM) sales and marketing initiatives has historically been unattainable. As technology has evolved, digital tools and vehicles have assumed a lead role in sales and marketing initiatives. As a result, the quantity and quality of analytics, data, and behavioral information allow building product manufacturers to consistently monitor, assess, interpret, and measure activity. As long as the BPM has developed a strategy for integrating and aligning various digital tools within their digital ecosystem, return on investment modeling is attainable.
CNVRT’s team of highly-qualified BPM sales and marketing professionals help clients align their digital ecosystem in a manner that allows them to assess, analyze, and measure their marketing and sales investments to ROI levels.
ROO (Return On Objective)
Business planning and execution are a normal part of BPM leadership and a management team’s annual rigor. The ability to measure returns on objectives aligned within your plan can be immensely valuable. Return on objective measurement reveals not only the financial impacts garnered during execution, but the achievement of important goals and desired outcomes included in corporate objectives and annual business plans. Are your objectives producing results? What are those results?