A CRM platform that is selected carefully and implemented effectively can deliver transformational results to a building product manufacturer. Unfortunately, in many cases, desired results are not achieved, and the CRM tool becomes merely an expensive data repository, used by some but not all. CNVRT CRM services help a building product manufacturer select the right tool and/or assess currently implemented tools, to optimize usage and align the tool to work seamlessly with the way marketing, sales, and channel teams sell your product. CNVRT can also assist in connecting your CRM with your digital ecosystem to maximize the flow of data, while creating a foundation for analysis and measurement in a manner that aligns with your resources and to positively impact your close ratios.