CNVRT services are tailored to building product manufacturers. CNVRT services are aligned to optimize return on your sales and marketing investments utilizing the industry's latest and best practices with a specific emphasis on elevating your company's brand and the generation of revenue.

Revenue Generation

Revenue Generation

Revenue generation and the impact on cash-flow is a primary objective for building product manufacturers. Through implementation of best practices, engaged with the right level of process and rigor, CNVRT services directly impact the generation of revenue and the building product manufacturer's cash flow.

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CRM - Digital Ecosystems

Digital Ecosystem

CRM tools that are selected carefully and implemented effectively can deliver transformational results to a building product manufacturer. Lack of proper implementation, that does not utilize the full functionality of the CRM, can limit the tool's impact rendering little more than expensive data repository. CNVRT’s CRM services help building product manufacturers assess current tools and usage, select the right tool, and align the tool for use the way the sales, channel, and marketing teams sell your product, while connecting CRM with the rest of your digital ecosystem, so you can assess, analyze, and interpret your data.

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Sales

Sales

CNVRT Sales Leadership services for building product manufacturers (BPMs) are focused on support at the sales leadership and management levels. Services are tailored to sales with an emphasis on the development of evaluations, assessments, and analysis, focused on ensuring sales execution is aligned with marketing initiatives and corporate strategies and objectives.

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Channel

Channel

The distribution models utilized by building product manufacturers, have different levels of formal and informal connectivity. Gaps between the manufacturers and channel partners can decrease stability of your distribution relationships and risk performance. Lack of understanding of your channel partner coverage and how that impacts your investments in sales and marketing can create inefficiencies with your investment. CNVRT provides a full range of channel services, aligned to create optimal levels of interconnectivity between the manufacturer and their channel partners.

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Trade Shows

Trade Show

Trade show investments can be a large component of total sales and marketing budgets. What do building product manufacturers get from this investment? Are there ways to better assess which shows to attend and align process and rigor to manage to objectives and/or your investment? CNVRT offers fully integrated trade show services including management and execution of all aspects of the show.

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Validation

Validation

Building product manufacturers make significant investments in their sales, channel, and marketing infrastructures. How these investments are connected and integrated are quintessential to validating impact to the business. Controlling quality and aligning process and rigor within the company, while regularly connecting with internal and external stakeholders to identify gaps, assess risk, and identify improvements, can decrease the risk companies have with resource allocations, performance inefficiencies, and poor return on objectives and investment. CNVRT offers services that monitor and ensure the right levels of interconnectivity, while maintaining the right level of quality control and consistent connections with your internal and external stakeholders.

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